INTRAPRENEURSHIP PLAN 6
Most of the business ideas today fail since they are not innovativeenough and they do not serve the needs of the customers hence thereis little or no demand (Blythe et al., 2014). My business idea is notonly innovative and one of a kind, but it will also serve customers’needs. The innovative business idea is also technology oriented andtarget millions of people across the world that have mobile phones.This is an idea of designing and implementing a mobile app thatallows phone users to stream text rather than scrolling to read it.The app, which will be named StrimZ, will stream text at a convenientspeed to the reader. It is an app will present an innovative idea andthat will create frenzy in the market place (Iversen & Eierman,2014).
This is an innovative idea since there has not been such an app inthe market before. The app will have special features such as thefreedom to adjust the size of the text and the stream speed for thetext. The plan is to offer a free download for the app to the usersand a 3 month free usage for the app. After the third month, theusers will be required to pay $1 per year for the app. Consideringthe millions of people with mobile phones across the world, it isabundantly clear that the return on investment will be indeed huge.The idea targets the whole world as the marketplace since the appwill be sold online. I settled for this business idea since I havehad numerous interests in the technology sector and I believe this isthe route for the future generation. This is a visionary idea whichseeks to gain popularity within a period of 1-2 years. In the worldtoday, every company must align itself with the developing technologyor else it will face stiff competition from other companies. Targetthe mobile phone users is a guarantee that the app will attractnumerous clients.
Research has indicated that numerous people are tired scrollingthrough text messages and such an app will come in handy in helpingthem read text messages (Rodger, 2015). It is also worth noting thatpeople are embracing technology and are willing to adopt any newinnovative technology such as the app I wish to unveil. This is anidea that will require a number of resources to implement. To startwith, the innovative idea will require human resources. It is clearthat this is an idea that is technology based and therefore it willrequire human resources that have knowledge and skills in mobile apps(Rodger, 2015). The app requires developers who will design andcreate the app. It is essential to have at least five developers whocan work together towards creating an effective, functional andsimple to use app.
There is also the aspect of licenses and permits that will allow theapp to be sold across the world. These will be acquired from thenecessary authorities before the app can be implemented. Acquiringthe patent for the app is also another requirement that is essentialin the implementation of this innovative idea. The financial aspectof the idea must be put into consideration this is an idea that willrequire financial input to implement. For instance, the developerswill require physical spaces and computers to work from. These areequipments that will require financial resources to purchase. Thedevelopers will need software which must be purchased henceincreasing the financial budget for the business idea.
There will be various interdepartmental and inter-organizationalrelationships which will need to be put in place for the successfulimplementation of the idea. For instance, for the mobile app to besuccessfully implemented in the market, it will vital to haveagreements with mobile phone producers such as Samsung and Apple tohave the app incorporated into their original phone applications(Rodger, 2015). This will not only add to the marketing efforts, butit will also boast the sales of the app to other mobile phone users.It is essential to agree with the mobile phone companies on thepayment for the app before they use it in their phones. However, thephone users will have the option of either using the app oruninstalling it from their mobile phones. For other mobile phonecompanies, it will be essential for them to allow their users todownload the app and install it without going through complexprocesses.
With the company, the idea will rely heavily on other departmentssuch as the Human resources department, the marketing department,management and the finance department. For instance, the humanresources department will come in handy in hiring the best andqualified staff in the mobile app and technology field. The marketingdepartment will work together with the developers of the app tocreate an effective and successful marketing plan (Bragg & Bragg,2012). It is vital to note that the management team has a crucialrole in the implementation of the innovative idea since they are thepeople who will give out the consent and approve the financialbacking for the project.
This is an idea that is projected to take not more than a year toimplement. It is projected that the app development will take atleast 4 months after which marketing strategies will be implemented.However, negotiations with the mobile phone owners will take at least3 months to reach conclusions. The mobile app might be subjected toreviews and refinement to ensure that it fits the market demands andthat it is convenient for the clients. In a period of 12 months, theapp should be ready in the market. There is need to have a pilotproject where the employees of the company will be using the app andprovide feedback on the usefulness or faults of the app.
The return on investment from this idea is expected to be huge dueto the high number of people using mobile phones across the world.Whereas the app will be free for the first 3 months of use, it isprojected that the first payment which will be made by the users willcut the cost on investment and any subsequent payments will result inhuge profits. The app will be subjected to quarterly reviews to makeimprovements. It is paramount to state that the app will have asection where clients can give their feedback regarding the app.These reviews and feedbacks will be used to improve the app overtime.It is abundantly clear that StrimZ is an app for the future andrequires all the backing for its implementation. It is an app thatrelies on technology and it targets a huge population of peopleacross the world hence offering a guarantee for the market.
Iversen, J., & Eierman, M. (2014). Learning mobile appdevelopment: A hands-on guide to building apps withiOS and Android.
Rodger, R. (2015). Beginning mobile application developmentin the cloud. Indianapolis, IN: John Wiley.
Blythe, J., Forsyth, P., Gifford, J., Hawkins, A., Kourdi, J.,Maslen, A., Wright, H., McCartney, S. (2014). More greatideas a day: 365 more business ideas for each day of theyear.
Bragg, A., & Bragg, M. (2012). Developing new businessideas: A step-by-step guide to creating new businessideas worth backing. Harlow, England: Financial Times /PrenticeHall.