Management TED Talks

Management:TED Talks

Management:TED Talks

TEDTalk 1: Our Approach to Innovation is Dead Wrong: Diana Kander


Severalstartup accelerators, business incubators, and entrepreneurialeducation programs have an enormous critical flaw. Kander (n.d.)maintains that business classes fail to prepare students to face thereal business world. The classes teach the same steps, such asfinding great ideas, writing business plans, getting funds fromfriends and family members, and then wait for profits.

Thetalk relates to entrepreneurship studies in class. Several factorscontribute to the success of any business. Having great ideas,writing business plans, and getting startup capital from families andfriends helps in starting a business, but contribute less during theoperation process. An entrepreneur must establish innovative ways toattract customers, investors, and suppliers.

Iagree with Kander that entrepreneurial training programs should trainlearners how to interrelate with the real world, such as examiningthe marketplace fast to obtain proof whether their product will work.I agreed with her when she said that assuming that you know theconsumer is a huge mistake that should be corrected throughinformation gathering.

However,I disagree with her approach to planning a business because she doesnot emphasize on planning. Instead, she rebuffs and forgets thatplanning is a critical step when starting any business. Everybusiness started with an idea and a plan, and therefore, she shouldhave considered planning as importance as the other steps.

TEDTalk 2: Where Good Ideas Come From: Steven Johnson(

StevenJohnson uses the talk to discuss how ideas are created. He disputeseureka moments and “lone scientists” whereby one person sitsalone and generates a plan (Johnson, 2010). Instead, Johnson (2010)favors environments, such as team meetings and coffee houses whereseveral individuals meet, discuss, and enhance personal ideas. Heargues that such environments facilitate organic ideas.

Thetalk relates to business ideas discussed in class. Every businessmust have unique and improved ideas to succeed in this competitiveworld. Ideas allow companies to learn about their customers,competitions, new technology, and the market.

Iagree with Johnson that ideas from a group of people are better thanindividual ideas. A group of people brainstorms ideas allowing themto interact and breed into successful actions. He gives an example ofthe invention of the GPS (Global Positioning System), which involveda group of people. It is true that most successful businesses embracedifferent ideas of various people.

However,I think that Johnson failed to discuss how entrepreneurs can applysuch knowledge in the modern business environment. I wonder whetherthe internet facilitates the generation of ideas, or it overloadspeople who get overstimulated in return due to the excessinformation.

TedTalk 3: The New Rules of Innovation: Carl Bass(

CarlBass, the CEO and president of Autodesk Inc. uses the talk to coverthe new rules of innovation. He maintains that modern innovation istaking place at a fast pace, and the acceleration will continue dueto five tendencies namely infinite computing, the rise ofinformation, digital fabrication, business unusual, and the age ofexperience and access (Bass, n.d.).

Thetalk relates to modern businesses taught in class. Technologicalinterventions and advancements in the modern business environmentallow businesses around the world to interact. Entrepreneurs havemore information regarding businesses compared to three decades ago.However, businesses must remain at par with the changing environment.

Iagree with Bass that innovation is happening at an extraordinarypace. Technology allows entrepreneurs to have adequate informationabout running their businesses. However, some of the information maybe detrimental to a business. All the ideas presented in the talk arefactual and accurate.


Bass,C. (n.d.). TheNew Rules of Innovation.[Video File]. Retrieved from

Johnson,S. (2010). Where Good Ideas Come From. TED.Retrievedfrom

Kander,D. (n.d.). OurApproach to Innovation is Dead Wrong.[Video File]. Retrieved from