Principles of Online Marketing Marketing Strategy

Principlesof Online Marketing: Marketing Strategy


Principlesof Online Marketing: Marketing Strategy

Marketingstrategies refer to the kind of businessperson and consumerconversations that focus on the promotion of sales. Every time abusiness person talks about their business, it is a chance to promotetheir businesses and increase their sales. These strategies guide thebusinessperson on what to say, when to say it, how to say it and theperson to talk to in order to make an impact in the business. Timingis very significant in marketing. These strategies help thebusinessperson to tailor their messages and interactions by puttingthe correct mix of approaches together that aim at improving sales.

Thefirst strategy is to know your customers. A good market strategyshould focus on good knowledge of the customers. One should be ableto predict what the customers want, their pattern of preference andways of convincing them to buy the commodities you have in stock.Experience ad regular two-way interaction with the consumers willhelp a business person to have a lot of information about theconsumption behavior of a specific clientele. Targeted marketresearch is a good way of building knowledge regarding specificconsumer segments. These segments have similar tastes andpreferences. It helps to understand ways of targeting these peopleinstead of wasting time with people who are not interested in thecommodities. This research also gives information on where thetargeted clientele gets information regarding the products offered aswell as information on how a specific enterprise measures up againstother competitors.

Makinga marketing plan is another important strategy. This will exhibitways of how to put the strategies outline into effective action. Itnot only guides on how to create the market budget and observation ofdeadlines, but it also suggests more ways of how a businesspersonwill interact with the customers in order to increase sales. Itdetermines whether the business person will use networking,advertising, direct marketing, attending trade shows, fairs andexhibitions among other strategies. It also guides on the correcttiming of activities aimed at increasing sales. This will fit withthe consumers buying cycle in order to save money on productpromotion and maximize sales. The marketing plan should give moreinformation that can help the businessperson predict consumerbehavior in future. It should also outline ways of following up thesales and strategies to develop offers.

Agood market strategy should be evaluated and measured regularly toassess performance. It should give information on how abusinessperson is performing against the competitors. Thisinformation is important in determining if the market strategyemployed to a target consumer group is effective. It also helps toassess how good the consumers received a businessperson’scommodities after effective product promotion. Good evaluation savesthe businessperson money by guiding them on what is the rightclientele for the commodities they sell. This evaluation also tellsthe businessperson whether they are keeping up to date with consumerpreferences and consumption patterns.

Inconclusion, the difference between one enterprise and another can becreated through effective marketing strategies. Due to increasedproduct similarities send availability of a wide range of possiblealternatives, it is upon the businessperson to tell the consumers whythey should consume their commodities. A good marketing strategy notonly helps to know the specific preferences of the customers, but italso builds consumer confidence and loyalty through frequentinteraction and communication. The confidence and loyalty is builtwhen the consumers appreciate that their input is considered intailoring products to their needs.


Ryan,D. (2014). Understanding digital marketing: marketing strategies forengaging the digital generation. Kogan Page Publishers.