TED Organization

4

TEDOrganization

TEDhas been in existence since mid 1980s. The organization bringstogether people with unique ideas in technology, entertainment anddesign. Some of the products that have been presented on TED haveevolved into major product in technology, entertainment and design.The organization has also diversified into TEDGlobal conference, TEDprize and TED Talk. The mina strength of TED is innovative andcreative leadership which has guided the organization since itsinception. Effective planning is also an important internal strengthat TED which enables it expand its capacity and attract globalinterest. The nonprofit model of the organization makes controllingand accounting systems of TED simple. The main sources of financesare sponsors which makes the controlling function of the managementrelatively simple. However, the main internal weakness of TED is itsinability to capture diverse regional and geographic segments. Due tothe fact that major products such as compact disc are linked to TED,it has a huge opportunity of attract world changing technologies inthe future. This is because it is the favorite platform for manyinventors. This significantly reduces the threat of substitutes.However, competitive rivalry is an important threat in the operationsof TED. Being a nonprofit organization, the success rate is the mainmeasure of its operational success. Thus, adjustment in theoperations and management of the organization will positively impacton success rate.

Recommendations

Thereare no major internal weaknesses or external threats to Ted’soperations. This is mainly due to the nature of its operations as awell as it history. Nonetheless, some adjustments can havesignificant impacts on it future success rate. Currently, TED’sevents are organized based on the three fields of innovation,technology, entertainment and design (ted.com, 2005). However, theorganization has not considered categorizing the products in regionsor geographical segment. In future, TED can consider arranging talksbased on geographical and regional segments. This will ensure thatthe organization is able to attract diverse inventors as well asideas that are specific or have a meaning to a specific geographicalregion (Ouveurwitt &amp Wood, 2015). However, this will require hugefinancial investments in research and organizing events in differentregions of the world. For example, in addition to the current events,TED can organize annual regional events in Africa, Asia, Europe,Middle East, Oceania, Central America, North America and SouthAmerica. This will be supported by a strong regional networks definedby geographical boundaries to ensure that TED is able to access ideasfrom all parts of the world. Being a technology orientedorganization, TED also need to play an active role in ensuring theideas presented by inventors reach as much audience as possible. TEDhas a strong presence in the online platform. However, theopportunities in the online platforms are unlimited. This will ensurethat the platform remains the preferred platform for inventors. TEDshould also enhance its collaboration with higher learning andresearch institutions, which are the main sources of ideas.

Conclusion

TEDhas been in existence for the last 31 years. The organization hasenjoyed relatively good success rate since many revolutionary ideaswere first shared through its platform. Being a nonprofitorganization, its operation success is not measured in monetary termsof profits but on the success rate. Despite the relative success dueto internal strengths, there are opportunities for improvement. Thisincludes increased collaboration with higher education and researchinstitutions, tapping into the regional segments and diversification.This will enhance the global role of TED in sharing new ideas andtechnological developments.

References

Oeveurwitt,G. B., &amp Wood, R. P. D. G. S. (2015). TheApple™ iPhone: An Analysis of Organizational Culture and its Impacton Creativity.

ted.com.(2015). TED’snonprofity transition. RetrievedOctober 15 2015 fromhttps://www.ted.com/talks/chris_anderson_shares_his_vision_for_ted

ted.com.(2015). Historyof TED. RetrievedOctober 15 2015 fromhttps://www.ted.com/about/our-organization/history-of-ted