Text Connections


Societal connections

The article “Differential segmentation responses to an alcoholsocial marketing program” presents the same view to what is visiblefrom television, social media, radio and a topic of discussion. Theissue of binge drinking has been a major social concern in society.It is common among young adults who are mostly unaware of thenegative consequences of excessive alcohol consumption. As thearticle notes “Bingers possessed the lowest alcohol-relateknowledge score, highest alcohol expectancy score” (Dietrich et al,2015), meaning more alcohol intake is linked to minimal knowledge onthe negative impacts of binge drinking.

The reading impacts community by providing information on the needfor programs to educate young people on the negative effects ofalcohol consumption. Unwarranted alcohol consumption is high amongteenagers aged fourteen to sixteen years. In society, this populationis most likely to pride in their actions and do not relate bingedrinking with any health concerns. Peer pressure at this age is alsohigh and a great influence of behavior. Thus, programs like the “GameOn: Know Alcohol (GOKA)” introduced in the article are veryimportant (Dietrich et al, 2015). The programs enhance knowhow on thedetrimental consequences of alcohol, specifically for young peoplethat practice binge drinking.

The reading relates to the public health concern of widespreadexcessive alcohol intake, specifically among teenagers. Although thearticle concludes that there are bingers, abstainers and moderatedrinkers, binge drinking progresses to be higher than the other twosegments. Binge drinking is a health concern in America and overseasbecause it results in serious health consequences for drinkers.Notably, many drinkers attitude encourages them to take alcohol asthey presume it is okay to drink. Such attitudes need to be changedthrough educational programs to avoid serious health issues relatedwith binge drinking.

Personal connections

I agree with the fact that using mobile devices has become soengraved in our daily activities. Almost every individual has a smartphone that makes it possible to access the internet from any point.This explains why there are so many people distracted by these mobiledevices. Just as the article notes, walking around cities makes itpossible to understand how individual have become so much attached totheir mobile devices. People always appear to be busy doing somethingon their phones, be it in restaurants or parks among other places.

The reading changes my perspective on dual consciousness. Myperception is that it is not possible to experience dualconsciousness because when an individual focuses on using theirmobile devices they may stop what they are doing to concentrate onthe device. However, the article makes it clear that in the event ofa dual-task scenario, an individual might feel removed from theirimmediate context, but progress with their task anyway. For instance,someone waiting to be served on a line may use their mobile phone tosurf on the internet or access social media. At the same time, theindividual consciously waits on line while consciously using theirphone resulting in dual consciousness.

The text differs from what I know about the use of virtual devices. Iassociate using mobile devices with the use being a modern trend insociety. However, it is interesting to learn that “similarity ofinformation processing routines between two tasks leads toco-operation and facilitation of dual task performances” (Banerjee&amp Longstreet, n.d). Hence, when an individual is doing adifferent task and at the same time using their mobile device, it maynot be necessarily a modern trend, rather the activity is inspired bythe ability to co-operate both tasks at the same time.


Banerjee, S &amp Longstreet, P. (n.d). Dual consciousness ofvirtuo-real consumers. Working Paper 1-23.

Dietrich, T. Rundle-Thiele, S., Schuster, L., Drennan, J.,Russell-Bennett, R., Leo, C., Gullo, M. J &amp Connor, J. P. (2015).Differential segmentation responses to an alcohol social marketingprogram. Addictive Behaviors, 49, 68-77.